Sales Engineer? - read some of the sales tips articles here if your company needs to win more good orders. If you find them interesting, consider getting the Selling for Engineers Manual or coming on a Selling for Engineers Seminar.

Many engineering and technical companies are weak at selling. It's not unusual that sales engineers have had no formal sales training. Despite the obvious value of commercial success, how to win orders is not a topic covered in university training for engineers.

I've spent fifteen years teaching sales skills to sales engineers, field sales engineers and techies of all types and have often been told at the end of a 'Selling for Engineers' seminar or an in company training, 'We should have done this a long time ago'.

This is practical information from an experienced, successful sales engineer written and delivered in a way which makes sense to other sales engineers. It's not academic theory.

In just one day, you can learn the essential strategies to be successful at finding more of the clients you need and winning orders for technical products and services.

If you are a sales engineer or run an engineering, scientific or technical business but have never been on a sales training course, why not give it a try?  What harm can it do?

One decent order coming from a new idea will easily pay for the 'Selling for Engineers' training and with luck you'll start a flow of repeat work. With greater confidence and conviction in doing the sales part of your job you will continue to bring in good orders - your confidence and enthusiasm will engender the same in prospective clients.

Read some of the articles on selling within this website - just one good idea may make the difference between winning and losing an order.

The sales approach taught in Selling for Engineers

I get seminar delegates to see that not only is winning orders necessary, but that it doesn't take a 'born salesman' to do it. More than anything what results from the seminar or reading the books, is that it opens peoples' eyes to many simple ways to pick up 'sales intelligence' and then make sure that potential opportunities aren't wasted.

Selling for Engineers courses are helpful if -

• You are the owner of a small but ambitious technical company.

• You are selling as a sales engineer.

• You are just beginning your career as a sales engineer.

• The volume of profitable business you need has not materialized despite all your efforts.

• Your company is a start-up needing quick results.

• You want more accounts like your best ones.

• Your business is in a slump and you must win orders or close.

• You are a science graduate and your first job has a sales component.

• You have recently been moved from practical engineering into sales.

• Your company has grown fast and you have never had the time for sales training.

• You have been appointed Managing Director / President / Sales Manager / Sales Engineer at a technical company and your first priority is to get sales climbing.

• You've taken over as Sales Manager and the sales team need sharpening up.

• Your company has lost an important market sector or customer and you need to find new business without delay.

• You've been in sales for quite a while and you feel you need a refresher.

• You've been busy re-structuring the business and now it's the time to focus on sales.

• You work for yourself and have never had any formal sales training.

The Selling for Engineers Manual

Training Sales Engineers worldwide

Essential reading for Sales Engineers