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Customer comments
I recently downloaded your
book Selling for Engineers, which I found very useful.
I'd like to get a copy of
"Sales Prospecting for Engineers" .
IT
Executive, Brisbane, Australia.
Dear Robert,
I've just downloaded your 2
manuals, How to hire a good Technical Salesman and Sales prospecting
for Engineers.
I brought Selling for Engineers a
while ago.
May I say how delighted we have
been with your manuals and how effective we find the content.
Regards
Mark Sanders
Sabre Home Security Ltd
Dear Mr. Seviour
I have just read your two
books, "Selling for Engineers" and "How to Create Powerful
Technical Sales Literature". I found them both full of extremely
wise pointers and comments. I believe the principles presented
by the books are absolutely right!
Congratulations on the
books.
Paul
Bentley, PJB Business Development
From an event in Vancouver, BC, Canada:
"A great crash course for beginners
and refresher for experienced persons"
"Easy to understand - very well
presented. . . . Really helped in structuring the thought process to
concentrate on during the selling process".
"A day boot camp of sales
strategies and way of thinking when approaching a potential customer".
Comments from participants at
an event in Aberdeen, Scotland:
"Great sales course for people new to sales
or if they need a thorough overview of the basic principles".
Mark Graham, Dominion Technology Gases Ltd
"Made me think differently about sales (in a
good way)". Eric Brechet, Engspire.
"Interesting talk with ideas that will be
of practical benefit".
"It takes no time at all to realise there are
benefits to be had from this presentation".
Ken Wright, Wright Associates.
"Not a jargon-based course".
John Flett, Mott McDonald.
Enlightening, very informative".
Allan McDonald, CAN (Offshore) Ltd.
"An insightful look into the sales world".
Tommy Mackay, CAN (Offshore) Ltd.
"Excellent, informal introduction to practical
selling". Iain Morrison, Reservoir
Management Ltd.
"The first sales training I have had since
moving into my sales engineer position and I found it very
enlightening". Phil Middleton, Seatronics
Ltd.
"Good; valuable use of time".
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The Selling for Engineers
Sales training
manual
57 A4 (US letter size)
pages, many illustrations.
The Selling for Engineers
sales training manual is a sales training course
specifically for engineers, scientists and techies of
all types - all about how to increase sales of technical
products and services. It's sales engineering training
from a specialised sales trainer who has two decades of experience
training engineers in sales skills.
How to:
-
Convert more
enquiries into closed sales
-
Resist being
'squeezed' on price
-
Be more confident
about selling
-
Manage your day
to free up more time for selling
-
Understand the
motivations and wants of your prospects
-
Reduce
frustration when it does not go your way
-
Achieve your
sales targets
-
Develop a
consultative sales process that works
-
Build successful
business relationships
-
Get referrals
from your customers
-
Qualify your
prospects effectively
-
Find buyers' 'hot buttons'
with powerful questions
-
Reduce
activities that waste time and energy and cost you sales
The ability to
promote an idea effectively makes the difference between
failure and success in a professional career.
If your company supplies technical
products or services and you have had little or no
formal sales training, buy this engineering sales book and read it. You'll
find many interesting, useful and profitable sales and
marketing training ideas. It's
an ideal sales training manual for engineers, newcomers
to sales engineering and sales managers who want a
source of ideas for sales meetings.
Topic headings
The importance of sales
The symptoms of weak sales ability
Comparison of a 'sales-led' versus a
'product-led' company
An ethical approach to sales
Should we hire a science graduate and
train him/her to sell?
The reason why most 'techies' are not
'natural' sales people
What 'techies' really think about
selling - the negative stereotype
The personality traits needed for
sales
Inter-personal skills
Sales basics for beginners
The 'Old Way' of selling versus the
'New Way'
Common faults
When your are the customer, what do
you look for in a salesperson?
Why does anybody buy anything? A
fundamental understanding
The 'ideal' sales personality
How to prospect for new business
Prospecting methods - mail, phone,
visits, email, fax, exhibitions, referrals
How to write an effective sales
letter
What to say on the phone
'Qualifying' the prospect
Dealing with common problems
Setting appointments
Meeting the prospect - the sales
interview
How to deal with different
personality types
Discovering the buying motivations
Two key words to obtain strategic
information
Professional listening
Price-conditioning
The sales presentation
A 4 stage formula which gives you the
best chance of success
The trap of the friendly, helpful
buyer
Presenting to academics and experts
Asking for the order
Closing the sale
Seven classic closes
Good answers to difficult objections,
including
- 'It's too expensive'
- 'I'm getting other quotes'
- We're happy with our existing
supplier'
- 'I want to think about it'
Dealing with 'difficult' buyers
- Handling the aggressive / dominant type
- Indecisive people
Handling rejection
Common reasons for lack of sales
success - and what to do about them
Building your confidence
Self-limiting beliefs and how to
neutralise them
How to stay motivated
The only way to get out of a sales slump
Self-limiting beliefs and your
'Circle of Influence'
A sales refresher for older / experienced
salespeople
Guiding principles for Sales Managers
How to win repeat business.
Professional complaint-handling
How to grow fast but stay successful
long-term
The reasons for the rise and fall of
companies
The 'Sales Process Flow Chart'
How
effective are you at generating new business
opportunities?
Do
you convert most of your opportunities into closed sales?
The
'Selling for Engineers Manual'
is supplied as an electronic file in
Adobe Acrobat (.pdf) format
which
you print yourself.
When your credit card is authorized you
will receive an order confirmation via email and instant access to
download your manual from the web.
A charge of
$37.00 USD United States Dollars
(equal to approx
£24
GBP) will appear on your credit
card statement. Sales tax is in addition in some countries. There
are no other charges.
I guarantee that you will like my books.
If you don't agree, I will refund your money immediately, without
question.
Once you press the order link below you
will be able to download immediately.
Discounted package - get the complete 4 volume set and save $51
These four manuals, priced individually at $37, give you all the
strategies you need for success in technical sales.
Download all four
of these technical sales development manuals now for the discounted
price of $97 for the set.
Click the links for details of
each.

Selling for Engineers
Prospecting for Engineers
How to Hire a Good Technical Salesman
How to Create Powerful Technical Sales Literature
Complete 4 volume set -
a charge of
$97.00 USD United States Dollars
(equal to approx
£67 GBP) will appear on your credit
card statement. Sales tax is in addition in some countries. There
are no other charges. Once you press the order link below you
will be able to download immediately.
We are in a time when good sales ability can
make the difference between success and business failure. When did
your company last do some sales training?

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UCLA Anderson School of Management
is presenting a half-day workshop
Sales for Engineers
led by Robert
Seviour
7 March 2010
* * *
University of Edinburgh
School of Engineering
is presenting a half-day
Sales
Skills Workshop
led by Robert
Seviour
17 February 2010
Customer comments
Dear Robert,
We were delighted with the manuals.
At our last marketing meeting I said
that I was so pleased that I would be getting in touch with you.
It was the realisation that you are not a large company but a
small company that has put an awful lot of effort into a very
good product.
I took your manuals into the first
marketing meeting and left it with them. At the second review
meeting the Production Director found them so good that he
couldn't put them down.
The conscience consideration (we could
have quite easily put it through the automatic copier and then
sent them back to you with a note saying we are not interested)
was not allowed by virtue of the fact that they were so good and
we were delighted with them.
When you are driving a company forward
some tools are useful and some are essential. These manuals are
not only good value for money but they fill all the gaps we have
been looking for.
Colin Dawson, Managing
Director, Daletech Electronics Ltd
"I recently read
a book entitled
Prospecting for Engineers by Robert Seviour. It was written in
simple, plain English and made a lot of sense from a practical
point of view (totally the opposite to a lot of theoretical
business books I have tried to read). I got the impression he is
a very, practical, down to earth sort of guy."
Mark Robinson,
Managing Director, Starret Precision Optical Ltd.
Thanks Robert,
That's all worked
fine - great speedy response.
Its great to have
good service, I seem to recall I enjoyed dealing with you all those
years ago!
I will take up your
kind offer of another title, quite like the sound of Powerful
closing techniques.
If you need any
testimonials from me, let me know, I would be happy to help.
Thanks again, good to
deal with you.
All good wishes for
2010.
Pete
Peter Taylor
Sales & Marketing
Director
Britannia Kitchen
Ventilation Limited
Leamington Spa
Warwickshire
Clients have included aerospace
engineering - Jetstream Aircraft, and scientific organisations such as
the UK National Weights and Measures Laboratory, based near the National
Physical Laboratory at Teddington, Middlesex and in the energy sector,
Scottish Power in East Kilbride.
In
Aberdeen, Scotland, the principal centre for the UK oil and gas
industry, I have been proud to work with Performance Improvements, Pi,
who have grown from a handful of engineering consultants in one building
to a sizeable group with offices throughout the UK. Managing Director
Steve Wright believes in the value of relevant sales training, and the
rapid growth of his company (recently purchased by AMEC) demonstrates
its effectiveness.
Hi, Robert,
You did a great job AND we had a lot of fun. I remembering making our
sales guys actually do some telemarketing during the training.
We are doing very well, and continuing to grow.
Diane Dolan, CEO
AmeriWater Inc
Dayton, Ohio
Thank You- it downloaded perfectly
. . . I would love to have a copy of " Prospecting for Engineers"
Thank you for your superb customer service - you have learned well!
Mike Kusch
Director Of Technical Marketing
Sherman Dixie Concrete Industries
Nashville, Tennessee
The Selling for Engineers seminar has been
held in UK, Ireland, Germany, The Netherlands, Norway, Belgium, Austria,
Canada and the USA.
Robert is a fluent speaker of German and
French; the course can be delivered in these languages as well as
English.
Seminars, talks and workshops are offered to
students at universities and technical institutions at reduced rates.
Please contact me for more information

Are you a North American company with a
sales team in Europe? I have presented courses to US companies in the oil
industry in Trondheim, Norway and Aberdeen, Scotland - also prospect
sales training to software
companies in Hamburg, Frankfurt & Munich, Germany; to a Cisco
consultancy in den Haag, Netherlands and Brussels, Belgium
In the USA, I have
worked with advanced materials companies in Dayton, Ohio; Chicago
Illinois. In Vancouver, BC Canada the Selling for Engineers seminar was held at UBC -
University of British Columbia.
Principal venues in the UK have been
Woking, the University of Surrey, Guilford; the M3 and M4 corridors,
Basingstoke; Brunel University, Uxbridge, Great Missenden, Sunbury,
Hatfield, Portland, Reading, Bristol, Plymouth, Cardiff, Cheltenham,
Birmingham, Bedford, Cambridge, Maidstone, Kent; Bournemouth,
Southampton, Docklands for the City of London, The Institute of
Directors, Pall Mall, London; Birmingham; Warwick, Harrogate,
Manchester, Liverpool, Warrington, Grantham, Hull, Ely, Cambridge,
Leicester, Milton Keynes, Peterborough, Leeds, Newcastle, Penrith,
Sheffield; In Scotland, Edinburgh, Livingston, Glasgow, Paisley,
Glenrothes, Leven, Kirkcaldy, Perth, at the Robert Gordon University,
Aberdeen. In Northern Ireland, the locations included Belfast,
Ballymena. In the Republic of Ireland, it has been Dublin and Limerick.
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