Sales Training Courses for Engineers, Scientists & Techies, Workshops and Manuals

Sales Engineer Courses by Robert Seviour - specialist sales trainer

Delegates working on an exercise at a Selling for Engineers seminar Aberdeen Scotland

Delegates working on an exercise at a Selling for Engineers sales training seminar Aberdeen Scotland       Information about seminars

Selling for Engineers sales engineer training courses are specific to engineering, science and technology sectors. Whether your job is in mechanical engineering, civil engineering, oil or power these training for sales engineers seminars and workshops will help you find more profitable clients and contracts. Students have come from information technology, chemical engineering and energy companies and a wide variety of scientific and industrial products and services businesses, manufacturing and environmental consultancy companies have attended. Selling for Engineers is technical salesman training to increase sales of any complex product or service.



Francophone? - Je présente le séminaire aussi en langue francaise.                                          Deutschsprachig? - das Seminar kann auch auf der deutschen Sprache gehalten werden


 

 

 

 

 

 

 

 

 

Customer comments

I recently downloaded your book Selling for Engineers, which I found very useful.

I'd like to get a copy of "Sales Prospecting for Engineers" .   

IT Executive, Brisbane, Australia.  

 

Dear Robert,

I've just downloaded your 2 manuals, How to hire a good Technical Salesman and Sales prospecting for Engineers.

I brought Selling for Engineers a while ago.

May I say how delighted we have been with your manuals and how effective we find the content.

Regards

Mark Sanders

Sabre Home Security Ltd

 

 

Dear Mr. Seviour

I have just read your two books, "Selling for Engineers" and "How to Create Powerful Technical Sales Literature". I found them both full of extremely wise pointers and comments. I believe the principles presented by the books are absolutely right!

Congratulations on the books. 

Paul Bentley, PJB Business Development  

 

Delegate Feedback

From an event in Vancouver, BC, Canada:

"A great crash course for beginners and refresher for experienced persons"

"Easy to understand - very well presented. . . . Really helped in structuring the thought process to concentrate on during the selling process".

"A day boot camp of sales strategies and way of thinking when approaching a potential customer".

Comments from participants at an event in Aberdeen, Scotland:

"Great sales course for people new to sales or if they need a thorough overview of the basic principles". Mark Graham, Dominion Technology Gases Ltd

"Made me think differently about sales (in a good way)". Eric Brechet, Engspire.

"Interesting talk with ideas that will be of practical benefit".

"It takes no time at all to realise there are benefits to be had from this presentation". Ken Wright, Wright Associates.

"Not a jargon-based course". John Flett, Mott McDonald.

Enlightening, very informative". Allan McDonald, CAN (Offshore) Ltd.

"An insightful look into the sales world". Tommy Mackay, CAN (Offshore) Ltd.

"Excellent, informal introduction to practical selling". Iain Morrison, Reservoir Management Ltd.

"The first sales training I have had since moving into my sales engineer position and I found it very enlightening". Phil Middleton, Seatronics Ltd.

"Good; valuable use of time".

 

 

The Selling for Engineers

Sales training manual

 The Selling for Engineers manual

 57 A4 (US letter size) pages, many illustrations.

The Selling for Engineers sales training manual is a sales training course specifically for engineers, scientists and techies of all types - all about how to increase sales of technical products and services. It's sales engineering training from a specialised sales trainer who has two decades of experience training engineers in sales skills.

How to:

  • Convert more enquiries into closed sales

  • Resist being 'squeezed' on price

  • Be more confident about selling

  • Manage your day to free up more time for selling

  • Understand the motivations and wants of your prospects

  • Reduce frustration when it does not go your way

  • Achieve your sales targets

  • Develop a consultative sales process that works

  • Build successful business relationships

  • Get referrals from your customers

  • Qualify your prospects effectively

  • Find buyers' 'hot buttons' with powerful questions

  • Reduce activities that waste time and energy and cost you sales

The ability to promote an idea effectively makes the difference between failure and success in a professional career.

If your company supplies technical products or services and you have had little or no formal sales training, buy this engineering sales book and read it. You'll find many interesting, useful and profitable sales and marketing training ideas. It's an ideal sales training manual for engineers, newcomers to sales engineering and sales managers who want a source of ideas for sales meetings.

Topic headings

The importance of sales

The symptoms of weak sales ability

Comparison of a 'sales-led' versus a 'product-led' company

An ethical approach to sales

Should we hire a science graduate and train him/her to sell?

The reason why most 'techies' are not 'natural' sales people

What 'techies' really think about selling - the negative stereotype

The personality traits needed for sales

Inter-personal skills

Sales basics for beginners

The 'Old Way' of selling versus the 'New Way'

Common faults

When your are the customer, what do you look for in a salesperson?

Why does anybody buy anything? A fundamental understanding

The 'ideal' sales personality

How to prospect for new business

Prospecting methods - mail, phone, visits, email, fax, exhibitions, referrals

How to write an effective sales letter

What to say on the phone

'Qualifying' the prospect

Dealing with common problems

Setting appointments

Meeting the prospect - the sales interview

How to deal with different personality types

Discovering the buying motivations

Two key words to obtain strategic information

Professional listening

Price-conditioning

The sales presentation

A 4 stage formula which gives you the best chance of success

The trap of the friendly, helpful buyer

Presenting to academics and experts

Asking for the order

Closing the sale

Seven classic closes

Good answers to difficult objections, including

- 'It's too expensive'

- 'I'm getting other quotes'

-  We're happy with our existing supplier'

- 'I want to think about it'

Dealing with 'difficult' buyers

- Handling the aggressive / dominant type

- Indecisive people

Handling rejection

Common reasons for lack of sales success - and what to do about them

Building your confidence

Self-limiting beliefs and how to neutralise them

How to stay motivated

The only way to get out of a sales slump

Self-limiting beliefs and your 'Circle of Influence'

A sales refresher for older / experienced salespeople

Guiding principles for Sales Managers

How to win repeat business.

Professional complaint-handling

How to grow fast but stay successful long-term

The reasons for the rise and fall of companies

The 'Sales Process Flow Chart'

 

How effective are you at  generating new business opportunities?

 

Do you convert most of your opportunities into closed sales?

 

The 'Selling for Engineers Manual'  is supplied as an electronic file in Adobe Acrobat (.pdf) format which you print yourself.  When your credit card is authorized you will receive an order confirmation via email and instant access to download your manual from the web.

A charge of $37.00 USD United States Dollars (equal to approx £24 GBP) will appear on your credit card statement. Sales tax is in addition in some countries. There are no other charges.

I guarantee that you will like my books. If you don't agree, I will refund your money immediately, without question.

Once you press the order link below you will be able to download immediately.

Pay by any major card or PayPal in a range of world currencies

 

Discounted package - get the complete 4 volume set and save $51

These four manuals, priced individually at $37, give you all the strategies you need for success in technical sales. Download all four of these technical sales development manuals now for the discounted price of $97 for the set. Click the links for details of each.

 

       How to Hire a Good Technical Salesman manual How to Create Powerful Technical Sales Literature manual       Sales Prospecting for Engineers manual

Selling for Engineers

Prospecting for Engineers

How to Hire a Good Technical Salesman

How to Create Powerful Technical Sales Literature

Complete 4 volume set - a charge of $97.00 USD United States Dollars (equal to approx £67 GBP) will appear on your credit card statement. Sales tax is in addition in some countries. There are no other charges. Once you press the order link below you will be able to download immediately.

 

We are in a time when good sales ability can make the difference between success and business failure. When did your company last do some sales training?

 

   

 

 


News

UCLA Anderson School of Management

is presenting a half-day workshop

 Sales for Engineers

led by Robert Seviour

 7 March 2010

* * *

University of Edinburgh

School of Engineering

is presenting a half-day

 Sales Skills Workshop

led by Robert Seviour

 17 February 2010


 

 

Customer comments

Dear Robert,

We were delighted with the manuals.  

At our last marketing meeting I said that I was so pleased that I would be getting in touch with you. It was the realisation that you are not a large company but a small company that has put an awful lot of effort into a very good product. 

I took your manuals into the first marketing meeting and left it with them. At the second review meeting the Production Director found them so good that he couldn't put them down.  

The conscience consideration (we could have quite easily put it through the automatic copier and then sent them back to you with a note saying we are not interested) was not allowed by virtue of the fact that they were so good and we were delighted with them.  

When you are driving a company forward some tools are useful and some are essential. These manuals are not only good value for money but they fill all the gaps we have been looking for.  

Colin Dawson, Managing Director, Daletech Electronics Ltd  

 

"I recently read a book entitled Prospecting for Engineers by Robert Seviour. It was written in simple, plain English and made a lot of sense from a practical point of view (totally the opposite to a lot of theoretical business books I have tried to read). I got the impression he is a very, practical, down to earth sort of guy."  

 

Mark Robinson, Managing Director, Starret Precision Optical Ltd.  

 

 

Thanks Robert,
 
That's all worked fine - great speedy response.
 
Its great to have good service, I seem to recall I enjoyed dealing with you all those years ago!
 
I will take up your kind offer of another title, quite like the sound of Powerful closing techniques.
 
If you need any testimonials from me, let me know, I would be happy to help.
 
Thanks again, good to deal with you.
 
All good wishes for 2010.
 
Pete

Peter Taylor

Sales & Marketing Director

Britannia Kitchen Ventilation Limited

Leamington Spa

Warwickshire

 

      

 

 

 

 

 

 

Clients have included aerospace engineering - Jetstream Aircraft, and scientific organisations such as the UK National Weights and Measures Laboratory, based near the National Physical Laboratory at Teddington, Middlesex and in the energy sector, Scottish Power in East Kilbride.

In Aberdeen, Scotland, the principal centre for the UK oil and gas industry, I have been proud to work with Performance Improvements, Pi, who have grown from a handful of engineering consultants in one building to a sizeable group with offices throughout the UK. Managing Director Steve Wright believes in the value of relevant sales training, and the rapid growth of his company (recently purchased by AMEC) demonstrates its effectiveness.

 

Hi, Robert,

You did a great job AND we had a lot of fun. I remembering making our sales guys actually do some telemarketing during the training.

We are doing very well, and continuing to grow.


Diane Dolan, CEO
AmeriWater Inc

Dayton, Ohio
 

 

 


Thank You- it downloaded perfectly
. . . I would love to have a copy of " Prospecting for Engineers"

Thank you for your superb customer service - you have learned well!


Mike Kusch
Director Of Technical Marketing
Sherman Dixie Concrete Industries

Nashville, Tennessee

 

 

 

The Selling for Engineers seminar has been held in UK, Ireland, Germany, The Netherlands, Norway, Belgium, Austria, Canada and the USA.

Robert is a fluent speaker of German and French; the course can be delivered in these languages as well as English.

 

 

 

Seminars, talks and workshops are offered to students at universities and technical institutions at reduced rates. Please contact me for more information

 

 

Are you a North American company with a sales team in Europe? I have presented courses to US companies in the oil industry in Trondheim, Norway and Aberdeen, Scotland - also prospect sales training to software companies in Hamburg, Frankfurt & Munich, Germany; to a Cisco consultancy in den Haag, Netherlands and Brussels, Belgium

 

 

 

In the USA, I have worked with advanced materials companies in Dayton, Ohio; Chicago Illinois. In Vancouver, BC Canada the Selling for Engineers seminar was held at UBC - University of British Columbia.

 

 

 

Principal venues in the UK have been Woking, the University of Surrey, Guilford; the M3 and M4 corridors, Basingstoke; Brunel University, Uxbridge, Great Missenden, Sunbury, Hatfield, Portland, Reading, Bristol, Plymouth, Cardiff, Cheltenham, Birmingham, Bedford, Cambridge, Maidstone, Kent; Bournemouth, Southampton, Docklands for the City of London, The Institute of Directors, Pall Mall, London; Birmingham; Warwick, Harrogate, Manchester, Liverpool, Warrington, Grantham, Hull, Ely, Cambridge, Leicester, Milton Keynes, Peterborough, Leeds, Newcastle, Penrith, Sheffield; In Scotland, Edinburgh, Livingston, Glasgow, Paisley, Glenrothes, Leven, Kirkcaldy, Perth, at the Robert Gordon University, Aberdeen. In Northern Ireland, the locations included Belfast, Ballymena. In the Republic of Ireland, it has been Dublin and Limerick.

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