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8 steps of the sales process 

(And why repeat business is best)

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How to set sales appointments on the phone

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12 universal principles of success

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A definition of selling

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It's got to be perfect

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(For anyone who feels that they are not a natural salesperson)

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Don't miss easy sales by pre-judging

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High-pressure closing technique # 1

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How to close the sale

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True disasters of a salesman

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The importance of sales

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What do customers really think about your business

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How to handle complaints

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How to manage a sales team for best results

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It wont improve until it's got worse 

(A fundamental understanding and technique to deal with problems)